November 24, 2013 at 5:02 am #2731IsabellParticipant
Typically, every new copywriter starts with writing spec assignments. The next step up is to get your first writing gig that you can call your own. If you want to do copywriting for a living, realize that this goal is attainable, plus there are millions of ways to get this accomplished. You just need to take a few chances. This is what happens when you go into the field of marketing. You have to be creative and be willing to simply ask people for it. Sincerity in your request will almost guarantee that they will respond.
If you want to be a copywriter or learn how to write it, then here is a hardcore exercise for you to do. Using your own handwriting, you need to take professional grade copy, and copy it onto a sheet of paper. Copy this down as many times as you can stand it, and then do it once more. Keep writing that sales letter out literally until you drop. You need to copy this as many times as you can. Between 50 and 100 times probably a good number. In essence, you are training your mind to think like a copywriter, and to write exactly in the same way that they do. This will increase your overall speed in writing sales copy, and also program your mind to think as a copywriter would.
As a novice copywriter, you really do not have much at all to show to people. You need a portfolio and that is pretty much all there is to it. Writing on spec may be your best bet when building a portfolio. You are, in essence, working for free unless they happen to pay you out of kindness. If the business you write it for likes it, then they will pay you for doing it. Sometimes people will not like your work. If this is the case, you won’t get paid, but you will have something for your portfolio. It is important to always be positive and to look at every experience that you have is something that you have gained knowledge from. Keep in mind that most people get rejected, unless of course you have a natural gift for writing.
You don’t want your headlines to be boring and predictable, so change things around frequently. Having a series of headlines that are barely distinguishable from one another is never a good idea, especially if they’re all on one blog/website. Even if your articles appear in various places, such as article directories, you don’t want the headlines to be too predictable. Numbers are a great way to spice up headlines. You’ve no doubt seen articles that tell you 10 ways to lose weight, make money, etc. If you use that approach, always use odd numbers and never even numbers; for some reason, people respond better to odd numbers. This is an odd fact that’s known by large corporations -see how they price things and you’ll soon notice this. We know you want to really nail it with your content, so now you have a proven way to do that. It really will be helpful to start looking at everything along the lines of perspective and marketing. So keep in mind that you have to wrap things up in the end and then convey a compelling message to heed your call to action.
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